When the innovative and trendsetting Ford Mustang automobile legend was introduced to the market, nobody expect its extraordinary increase in sales and fame to automobile enthusiast. It was Jon Najjar and Robert Eggert responsible to make them happened. Ford Motor Company introduced Mustang at the New York World’s Fair in April 17, 1964. Mustang was new design base on the combination of Thunderbird and Ford Falcon.Under the leadership of Ford Company president Robert McNamara Ford had pioneered such concepts as automobile safety and the conceptual marketing of “economy cars” rather than the “big boats” that the market leader G.M. ( General Motors) was famous for. The Ford Falcon was Ford’s very successful economy car model. Essentially the Mustang was built on this proven platform. Ford’s costs and time needed to bring the Mustang to market were little in comparison to a totally brand new product. Production problems as well were not an issue. Hence Ford could readily introduce a very reasonably and low priced sporty product for “60’s” generation and ramp up production in a snap.
Ford Mustangs were overall remarkable for its pony style car models but to Mustang car enthusiasts and “Mustang Guys”, it seems that no matter what every year new models got heavier and larger. The Ford Motor Company designers assigned to revive the Ford Mustangs listened. They went “back to basics” and essentially were forced to bring back to the original 1964 model after receiving several suggestions or what might be considered angry mail from Mustang enthusiasts and Mustang Sport Car Clubs members.
Mustang’s new design was made possible through General Motor Engineers and Larry Shinoda. They were hired by Henry Ford to enhance and conceptualize new car models. Sports Roof Mustang was one of their models that had three-element tail-lamps. This new feature helped drivers to have better vision of passing vehicle through rear mirrors. Mustangs produced in 1970’s were heavier and bigger compared from its first release. Knudsen designed the new Mustang using Torino / Fairline sheet metal. It didn’t succeed because car buyers preferred to have fuel economy and safety cars. Ford Company produced great car models like Boss 351, 429 Cobra Jet and 351 Cleveland. But the Mustang 351 C became the most famous among these models. Mustang 351 C have unique features such as wraparound instrumentation, hidden wind shield wipers, bolt-on facade, modular bolt-in dash board, and monster engine.
Mustang II was the smaller model of the 1965 Mustang. It has been released in 1974 with enhance features like embedded bolt-on outlook with sub-frame to isolate engine harmonics. The power of Mustang II was lessen to save more fuel. It has been released at time when oil supply was unavailable. King Cobra did not live long, though it was designed as an evolution of Mustang II. Thus it gave way to the 1979 Mustang which was based on larger Fox platform with enhanced interior suitable for four persons at the back seat. The trunk, as well as the engine was enlarge to have easy engine maintenance. It has high-end suspension with turbo-charging capability. On the other hand, ‘79 Mustang was used in the Indianapolis 500 Pace Car. In effect, Form Company produced 10,000 replicas to meet the demand.
During the 1990’s, Fox 4 models became popular though it’s heavier and under-power. This is also the same era when 4.6L SOHC and DOHC V-8s models were used in the GT and SVT Cobra. The 2005 SN197 is believed the safest car of Ford with three-link suspension and axle. Finally, 2010 models will be soon released for public viewing. No doubt about it the Ford Mustang automobile line was both an innovator and trend setter in the automotive marketing marketplace.
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